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- Internships
- Practical experience in
a professional communication medium to augment classroom activity
intended for advanced students. Students are required to document
internship activities according to department policy.
Prerequisite: Communication Arts majors and minors only; upper
division standing (junior or senior); and, permission of instructor
required prior to registration. In addition, I require that:
- students in the public relations
concentration or those who are focusing on public relations as
a minor must have completed at minimum COMM 1200, 1400, and 3910,
426A-H, and 4810 prior to registering in COMM 490A, B, C, Communication
Internship (3).
- students in the mass communication
concentration and the corporate communication specialization
must have completed COMM 1200, 2400, 3010, 3320, 3800, and 3910
prior to registering in COMM 490A, B, C, Communication Internship
(3).
- If you have not met these
prerequisites for Dr. Parcells' interns, please do not ask to
do an internship. Of course, you always have the option of finding
another professor in the department who is willing to serve as
your directing professor for an internship under other terms
and conditions.
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- Students must work 48 contact
hours for each semester hour of credit in their internship.
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- Go to Dr. Parcells' Internship
Index by clicking here.
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- Internships
Index
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- Simply click on the area
of interest in the index for view that section on Internships.
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- General
Internship Information
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- A Communication Internship
is intended to provide paid or unpaid service(s) of an APSU student
majoring in Communication Arts to an organization in the nonprofit
or commercial sector based upon the premise that the student
can be of assistance to that organization.
It is presumed that there is an obligation on the part of that
organization and its assigned site supervisor to provide the
student-intern with a profitable, learning experience. Such student-interns
are not intended to serve only as cheap labor, offering gofor
"go for this or that" services to the organization
or site supervisor.
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- Appropriate
Internship Areas
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- Relevant areas of study
for the Communication Internship include:
- educational, public and
commercial broadcast programming, production, sales, public affairs,
promotions, and management
- cable systems and media
production companies in programming, sales, production, public
affairs, promotions, and management
- advertising, corporate communication,
marketing, marketing communications, and public relations positions
in departments within organizations as well as firms and agencies
- Internet technology positions
in web design, Internet service providers, Internet access providers,
computer technology, telecommunications, and other web-based
operations
- public affairs and government
relations positions at the federal, state, and local level in
a pre-law or public relations orientation
- Inappropriate areas of study
for the communication internship include any position where the
student-
- intern serves as a tour
guide, life guard, camp counselor, and other communication meaningless
positions of service not directly related to the communication
discipline.
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- Professional
Organization Networking
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- An absolutely mandatory
part of gaining essential communication discipline experience
is student involvement in the APSU IABC and APSU PRSSA Chapters.
This provides an opportunity for students to attend the Nashville-sponsoring
chapter meetings where direct contact with communication professionals
occurs. Thus, students who have not involved themselves in these
APSU chapters are ill-advised to seek internships until they
have completed the necessary and essential student-professional
networking that occurs only through meeting attendance with Nashville
public relations, advertising, and marketing communications pros.
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- In order to gain access
to membership lists of the IABC Nashville Chapter or the PRSA
Nashville Chapter, students must join either of the appropriate
student chapters: APSU IABC
Chapter or the APSU PRSSA
Chapter. Simply click on the names to visit the chapter web
sites for membership and meeting information.
It is the student's responsibility to procure an internship which
meets all of the requirements outlined in this syllabus. Dr.
Parcells is available as a reference or an advisor, but not to
provide students with internships without their own research,
networking, and organizational membership and active participation.
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- Finding
an Internship
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- It can be an extremely frustrating
and difficult task for a student to find a useful and
appropriate internship. The search for an internship is
usually hampered when students are ill-prepared and have not
invested planning and preparatory energy into the concept of
an internship. A campus practicum is intended to provide an initial
experience in public relations, corporate communication, or Internet
and web technology. However, that is only a beginning. It is
the solely a student responsibility to research and find an internship.
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- Internship preparation can
begin by active involvement in the APSU IABC or APSU PRSSA chapters
and attending meetings of the sponsoring professional organizations
in Nashville where students can meet and talk with communication
professionals.
- The site supervisor for
the campus practicum is also a good resource person for networking
as he or she is usually involved with professional organizations
and has industry contacts which could be very useful for a student
in finding an internship.
- Dr. Parcells maintains a
large bulletin board listing the advertising, corporate communication,
Internet technology, and public relations internship opportunities
which are identified by contact with professional organizations,
associations, his own contacts, and community contacts. This
bulletin board is next to Dr. Parcells' office by room 142 in
the Music and Mass Communication building.
- Internships are frequently
posted on the "opportunities sections" of professional
association web sites such as the AAF, AMA,
IABC, IWA, PRSA, PRSSA,
and SIP.
Check out these web sites on a regular basis looking to internship
opportunities.
- Look through the Yellow
Pages and identify advertising agencies, public relations
firms, marketing and marketing communications firms, web design
groups, and Internet service providers as well as web hosting
businesses in Montgomery County and Nashville. These directories
are available online and in APSU's Woodward Library.
- Regularly watch the Leaf
Chronicle and Tennessean newspapers for announcements,
classified ads and display ads that introduce new companies and
businesses, and scan the business section of these newspapers
on a consistent basis for mentions of different and successful
marketing communication, PR, advertising, and Internet businesses
that might offer internship opportunities.
- Should you be interested
in broadcast or music promotions, develop a list of the record
labels and radio or TV stations in Nashville. Identify the executive
personnel for each, and try to introduce yourself to them by
email or a telephone call well before you are ready for an internship.
Woodward Library as an excellent radio, TV, and cable resource
book listing the names and addresses of all stations and systems;
it's called the Broadcast/Cable Yearbook and is available
on an annual basis to keep information up-to-date.
- There are some additional
online resources which should not be overlooked when seeking
the best internship available for your specific area of study.
Here are some web sites which offer valuable information regarding
internship opportunities. BUT, some of these require student
registration, and a couple are even fee-based so make your selection
carefully. Always check to be certain that there are internships
and information for your specific area of study available before
spending any money whatsoever online.
- Campus Career Center.com
- allows you to set up your own account, build an online resume,
and search databases for internship and career opportunities.
Click here now.
- Wet Feet.com - provides
comprehensive databases for internships and careers in the entertainment,
sports, public relations, marketing, and management fields. Check
it out now by clicking here.
- Vault Internship Board.com
- offers many internship opportunities in the communication industry.
Look over the databases and post your own information by clicking
here now.
- Internships.org- Lists many
nonprofit organization opportunities for students. Click here to
visit it now.
- Internships.WetFeet.com
- suggests many internship options listed in its database. Click
here
to visit it now.
- Intern Jobs.com - has a
database of internships throughout the U. S. with many clearly
appropriate for PR and corporate communication career experience.
Check it our by clicking here.
- MPA Internships - Lists
opportunities with magazine publishers. Click here to review their database.
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- Internship
Objectives and Textbook
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- The objectives of an internship
through Dr. Parcells are for students to:
- apply communication theories,
tactics, strategies, and skills within a communication industry
setting.
- practice the communication
tasks and functions under the close supervision and direction
of a practicing communication professional.
- experience the time frame
and productivity demands of the current area of focus within
the communication industry.
- observe the responsibilities
and duties of professional communicators as they encounter their
daily schedules and situations in the workforce.
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- Internship
Procedures
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- Students are expected to
apply for an internship by completing the Communication Internship
Application available as a Microsoft Word document by clicking
here.
Return the completed document with all required items to Dr.
Parcells by mail or placed in his mailbox in the APSU Communication
and Theatre Department office in MMC.
- When the initial application
for a Communication Internship is approved, students must then
develop an Internship Agreement form which outlines the terms
and conditions of the internship and is signed and approved by
the directing professor, and the organization's site supervisor.
Download an Internship Agreement form as a Microsoft Word document
by clicking here.
- When the Internship Agreement
form has been completed, signed by the organization's site supervisor,
it must be returned to Dr. Parcells by mail or placed in his
mailbox in the APSU Communication and Theatre Department office
in MMC 173.
- Upon Dr. Parcells' approval
of the Internship Agreement, the student intern will be provided
with the call number and section number to register for COMM
490A, B, and/or C, Communication Internship. Internships are
not listed in the APSU published Schedule of Classes so that only students completing
all of the above procedures can register for the Communication
Internship.
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- Students can register for
a maximum of 9 semester hours of any combination of COMM 490A,
B, C completed in any single semester.
- A maximum of 9 semester
hours of any combination of COMM 490A, B, C can be completed
within a Bachelor's degree for Communication Arts majors at APSU
regardless of whether the Internship is counted as electives
within the 120 hour degree requirements.
- A maximum of 3 semester
hours of COMM 490A, B, C can be substituted for course work in
the public relations concentration or the mass communication
specializations of corporate communication or Internet Technology
within the Communication Arts major.
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- Internship
Requirements
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| Item |
Description |
Points |
- Self-Assessment
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- Students
complete a self-assessment instrument targeted to force student
focus on achievement of Communication Internship and Liberal
Arts goals and objectives. Click here
to download a copy of the Self-Assessment form.
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- Site Supervisor Evaluation
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- Students must be evaluated
by their site supervisor both at midterm and at the end of the
semester. Students download the Communication Internship Site
Supervisor Evaluation form for this purpose, print out a copy,
and give it to the site supervisor to complete and send by return
mail to Dr. Parcells. Download a copy of the Site Supervisor
Evaluation form by clicking here
now.
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- Internship Logs
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- Students maintain Internship
Logs in which they record the (a) hours, days, and dates of their
interning activities and (b) a brief description of the activities
completed within each time frame. Students are to turn in these
completed, approved forms to Dr. Parcells on a weekly basis.
The Internship Log requires the signature of the Internship Site
Supervisor to verify all hours worked and activities completed.Download
an Internship Log Sheet as a Microsoft Word document by clicking
here.
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- Internship Journals
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- Students maintain an Internship
Journal in which they keep a written record on a day by day,
week by week basis of the (a) activities they complete in the
Internship, (b) their recollection and reflection on the value
and usefulness of those activities for their concentration or
specialization area of study within the Communication Arts major,
and (c) they make notations of special learning experiences or
surprising facets discovered during the internship experience.
Download an Internship Journal sheet as a Microsoft Word document
by clicking here.
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- Evaluation Paper
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- Students must complete an
Internship Evaluation paper (a maximum of 20 typewritten, double-spaced
pages) using the APA Publication Manual (5th ed.) writing
style and form. This paper evaluates the internship learning
situation. This evaluation focuses on a systematic self-analysis
and self-assessment of the entire internship experience, including:
- notations about special
learning experiences or surprising facets of the internship experience;
- comments on the training,
assistance, helpfulness, and accessibility of the site supervisor;
- an overall reaction to the
type of position involved in the internship [PR specialist, Broadcast
Sales Account Executive]; (d) statements about the achievement
or non achievement of goals and/or objectives identified and
specified in the Internship Agreement; and,
- relating the criteria, values,
and goals/objectives outlined in the textbook to your internship
experience.
- This paper must be completed
and turned in to Dr. Parcells as a Microsoft Word document as
an attachment to an email message by the last day of classes
during the term in which the student is registered for internship
credit at APSU. Send the email message with the paper attached
to Dr. Parcells at the following address: ParcellsF@APSU.edu.
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- Internship
Evaluation
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- Students are evaluated based
upon all of the above criteria. An internship is a graded, liberal
arts learning experience, and the use of the English language
is an important part of the evaluation.
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- Students are evaluated by
the directing professor, site supervisor, a self-assessment instrument,
and the the other course ingredients outlined above.
- Grading Scale
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Grade |
Explanation |
Point Range |
Percentage |
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- A
- B
- C
- D
- F
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- Superior
- Very Good
- Good
- Poor
- Failing
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- 1980 to 2200
- 1760 to 1979
- 1540 to 1759
- 1320 to 1539
- 0 to 1319
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- 90% to 100%
- 80% to 89%
- 70% to 79%
- 60% to 69%
- 0 to 59%
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Grades are rounded up
at .5; anything below that remains static. Extra credit is not
possible so please do not even ask.
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- Internship
Syllabus Download
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- Download a copy of the internship
syllabus as a Microsoft Word document by clicking here.
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