VITA   Presently a Professor and Graduate Coordinator in the Communication Dept. at Austin Peay State University and a Professor Emeritus, following twenty-one years of teaching at Eastern Illinois University, Southern Illinois University at Carbondale, and Wabash Valley College, Dr. Parcells is a communication educator whose teaching focuses on graduate and undergraduate courses in corporate communication, broadcast media, public and media relations, marketing communication, computer mediated communication., and Internet technology.   He's supervised internships and practicums, advised a campus radio station, and managed 50,000 watt educational, noncommercial radio station. Parcells established and operated an educational computer laboratory and complete Internet service operation for an academic department as well as owning and operating commercial Internet services.   His entrepreneurial ventures have included a versatile business track record for management in overseeing the communication development for corporations, nonprofit agencies, and academic institutions. He's a veteran broadcaster managing both commercial and noncommercial radio stations over a 15 year period. Dr. Parcells offers versatile media writing experience in composing news releases, commercial copy, and even a weekly newspaper column.   Parcells's overall career offers a breadth of communication experience covering advertising, broadcasting, public and media relations, market research, issues and special events management, as well as Internet and web technology. Go to Frank Parcells' VITA Index by clicking here.

	Index     EDUCATION - Academic Degrees EDUCATION - Academic Career EDUCATION - Courses Taught EDUCATION - Teaching Excellence RESEARCH - Works in Progress RESEARCH - Books and Articles RESEARCH - Papers and Presentations CREATIVE ACTS - Media Projects & Electronic Publishing     SKILLS - Broadcast SKILLS - Computer & Networking SKILLS - Public Relations BUSINESS - Broadcast BUSINESS - Advertising, Promotions, and Publicity BUSINESS - Internet and WWW     SERVICE - Professional Memberships SERVICE - Supporting the Profession SERVICE - Supporting the University SERVICE - Supporting the Community

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	Education - Academic Degrees   Ph. D., Southern Illinois University @ Carbondale - Communication, 1983 M. S., Southern Illinois University @ Carbondale - Multimedia Communication, 1979 B. S., Southern Illinois University @ Carbondale - 1978 Major: Communication Minors: Psychology and English A. A., Kendall College - Liberal Arts, 1968

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	Education - Academic Career   Professor, Department of Communication and Theatre, Austin Peay State University - 2001 to present Graduate Coordinator, M. A. in Communication Arts, 2005 to present Primary Teaching Areas     advertising and sales broadcast media Internet and Web technology media management media relations corporate communication   Other Responsibilities      graduate coordinator corporate communication advisor Internet technology advisor media technology advisor AMA chapter founder & advisor IABC chapter founder & advisor PRSSA chapter founder graduate faculty member   Professor Emeritus, Department of Communication Studies, Eastern Illinois University - 1980 to 2000  Primary Teaching Areas     advertising corporate communication Internet technology marketing communications mass media media relations public relations senior seminar instructor   Other Responsibilities      public relations advisor speech communication advisor graduate faculty member honors faculty member

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	Education - Courses Taught    Undergraduate since 2001  Graduate since 2001     1400, Introduction to Public Relations (3) 2400, Writing for the Electronic Media (3) 2720, Introduction to the Internet (3) 3010, Integrated Corporate Communication (3) 3720, Authoring Web Pages (3) 3730, Internet & Web Technology (3) 3800, Principles of Media Advertising (3) 3910, Media Relations (3) 4350, Broadcast Management (3) 4600, Communication Ethics (3) 4730, Internet Content Management (3) 4810, Public Relations Strategies (3) 4910, Public Relations Campaigns (3) 5001, Proseminar in Communication (1) 5050, Public Relations (3) 5100, Marketing Communication Strategies (3) 5110, Leadership and Communication (3) 5150, Advertising and Media Strategies (3) 5210, e-Communication Strategies (3) 5350, Media Management (3) 5410, Web Page Design and Criticism (3) 5730, Web Content Mgt. and Maintenance (3) 5920, Economics of the Media (3)

	Education - Teaching Excellence   Eastern Illinois University       Faculty Excellence Award - 1989-1990 Faculty Excellence Award - 1990-1991 Faculty Excellence Award - 1991-1992 Faculty Excellence Award - 1992-1993 Faculty Excellence Award - 1993-1994 Faculty Excellence Award - 1994-1995 Faculty Excellence Award - 1995-1996 Student Evaluation, 1980-1999: 4.8 average (5.0 scale/5.0 high) - Eastern Illinois University Professional Advancement Award, 1995: given for a balanced approach to teaching, research, and service excellence - Eastern Illinois University

	Skills - Broadcast   programming design and implementation from formatting to music rotation systems commercial copy writing and audio production broadcast news writing and reporting broadcast news reporting and interviewing program scheduling and analysis onair announcing as personality air talent Nielsen and Arbitron ratings interpretation and analysis producer of instructional videos broadcast advertising, sales, promotion, and publicity design and implementation of promotional campaigns design and implementation of special events supervision of broadcast employees including development of performance expectation and appraisal system management of commercial and noncommercial radio stations complete station and program administration including budgetary and personnel management

	Skills - Computer and Networking   design, construction, and publishing of web sites *the use of HTML tags and coding *the creation of images as .gif and .jpg *the editing of scanned or created images familiarity with Windows 95, 98, NT, and XP and Macintosh OS 7.1 to 10.3.4 planning, design, set up, and configuration of LAN and WAN (networks) monitoring and management of LAN and WAN (networks) hardware and software setup and configuration *SMTP, POP, IMAP (email) servers *Listservs *HTTP (web) servers *HTTPS (secure web) servers *FTP servers *IRC (chat) servers *NNTP (news) servers *search engine and Robots *domain name servers familiarity and use of a variety of software applications *Adobe Creative Suite *Adobe GoLive *Adobe Publishing Suite *Freeway Pro *Macromedia Dreamweaver & Fireworks *Eudora Lite and Pro *Microsoft Office X 2004 for Windows XP and Mac OS X *Microsoft Internet Explorer & Outlook Express *Netscape Communicator

	Skills - Public Relations   news and news release writing for electronic and print media planning and implementing press conferences and the accompanying preparation of press kits special event planning and presenting media buying and rate experience for electronic and print media conducting and Interpreting qualitative and quantitative research including polls, surveys, tests, attitude scales, media journals, and personal interviewing circulation, listenership, and viewership research interpretation development of comprehensive media relations plans planning, programming, and implementing comprehensive public relations campaigns planning and initiating fund raising campaigns monitoring internal communications from memoranda to electronic communications special event planning and management media buying and rate analysis for electronic and print media counseling management on communication strategies and tactics

	Service - Professional Memberships   American Marketing Association and Nashville American Marketing Associastion Chapter, 2006 to present Broadcast Education Association - 1980 - Present Public Relations Society of America - 1992 - Present Central Illinois Chapter of PRSA - 1992-2001 International Association of Business Communicators - 2000-present Nashville Chapter of the IABC - 2001-present; membership in the Nashville Chapter of IABC with more than 80 professional communicator members from the Davidson and Montgomery County areas. This chapter sponsors the APSU IABC Chapter. Received Nashville IABC President's Award in 2006. An APSU student won the Nashville IABC Scholarship in the 2003 competition. Dr. Parcells as Executive Vice President. Nashville Chapter of the PRSA - 2001-present; membership in the Nashville Chapter of the PRSA with more than 120 public relations professionals from the Davidson and Montgomery County areas. This Chapter sponsors the APSU PRSSA (student society) Chapter. National (formerly Speech) Communication Association - 1976 - 1997; 2001-present Illinois Speech & Theatre Association - 1977 - 1996 Speech Communication Association of Puerto Rico - 1998-1999 Association of Internet Professionals - 1997 - 2003 (organization disbanded) International Association of Webmasters - 1997 - Present Society of Internet Professionals - 2003 - present World Organization of Webmasters - 1997 - Present

	Service - Supporting the Profession   Executive Vice President, Nashville International Association of Business Communicators (presently) Judge, Debate Contest, Tennessee High School Speech and Drama League State Tournament (2003) Reviewer, Focal Press (2003) Member, Illinois State Board of Education, Oral Communication Skills Committee (1982-1988) Director, Oral Communication for Illinois Teachers Program (1982-1986) Member, Board of Directors, Illinois Speech and Theatre Association Editor, Journal of the Illinois Speech and Theatre Association (1982-1990) Reviewer, Wadsworth Publishing, SIU Press, Longman Press, and Kendall - Hunt Publishers (1980-2000)

	Service - Supporting the University   Names Reader, Graduates, APSU, anually at Commencement Member, Institutional Review Board, APSU, 2007 to present Member, Graduate and Research Council, APSU, 2004-present Chair, Marketing Committee, College of Graduate Studies, 2006 to present Chair, Faculty Research Grants Committee, APSU 2005 to present Member, Grievance Committee, APSU, 2002 to 2007 Member, College of Arts and Letters Curriculum Committee, APSU, 2002-2007 Member at Large, College of Arts and Letters Promotion Committee, APSU, 2003-2004 Advisor, APSU International Association of Business Communicators Chapter, 2001 to present Advisor, APSU Public Relations Student Society Chapter, 2002 to 2005 Member, APSU Governor's Club, 2002-present Member, Graduate Studies Council [chair for 3 years], EIU Member, Departmental Personnel Committee [chair for 2 years], EIU Member, Departmental Graduate Committee, EIU Member, Departmental Undergraduate Committee, EIU Member, College of Arts and Humanities Committee for Public Relations, EIU Member, Intercollegiate Athletic Board, EIU Member, Radio-Television Center Advisory Board, EIU Member or Chair, Numerous Search Committees (such as Athletic Director, Associate Athletic Director, Graduate Dean, Associate Graduate Dean, Men's Soccer Coach, Women's Soccer Coach, and many other Speech Communication faculty positions), EIU Member, Eastern Illinois University Panther Club Member, Friends of WEIU - TV, Eastern Illinois University

	Service - Supporting the Community   Designed and Published Web Sites for Montgomery County and middle Tennessee Organizations - 2001 to present *APSU IABC Chapter - http://www.apsuiabc.org/ *APSU PRSSA Chapter - http://www.apsuprssa.org/ *St Michael the Archangel Catholic Church - http://www.stmichael-archangel.org/ *Nashville International Association of Business Communicators - http://www.IABCNashville.com/ Member, Fund Raising Committee, St. Michael the Archangel Catholic Church in Oak Grove, KY Director, Tennessee Volunteerism, http://TNVolunteerism.org/ Member, Board of Directors, Charleston Soccer League (for 14 years) Member, Board of Directors, Eastern Coles County United Illinois Science Academy Junior High School Science Fair Judge Illinois High School Association Speech Contest Judge Evaluator and Assignor for NCAA and NCJAA, National Intercollegiate Soccer Officials Association Soccer & Basketball Referee, Illinois High School Association (National Federation of Secondary School Officials Association) [As a soccer official I worked regional, sectional, state final series games.] U. S. Soccer Federation Referee Eastern Illinois Soccer Officials Association, past president Illiana Stateline Soccer Officials Association, past president

	Research - Works in Progress   (in press). Integrating Media Relations in Communications Industries. A book covering: media audience analysis; advertising media mix; finding and hiring production crews and talent; news release writing for newspapers, radio, tv, and the Internet; developing a network of media contacts; planning and preparing a press conference; special events management; establishing a media relations plan; and, professionalism and ethical standards in media relations.   (in press). The dilemma of professional communication ethics. For the Public Relations Strategist. Explores the ethical dilemmas professional communicators experience within today's businesses and industries as they attempt to perofrm everyday duties and tasks. A rerview of corporate codes, professional standards, media codes, and personal values suggests tough going in performance and decision making for professional communicators in the everyday world.

	Research - Articles and Books   (2004, fall). Using the Internet. Mahomet, IL: Mayhaven Publishing. (2001). The Role of Communication in Corporate America. Communication in Business on the Internet at http://www.comminbiz.com/persp.html#anchor179030. (1992). Performance-based broadcast Education. Feedback, 33(4), pp.15-17, with Mark Hamilton & Mike Bradd of Eastern Illinois University. (1990). Evaluating radio station operations & staff relations. Feedback, 31(3), p. 11 & pp. 26-27. (1987). Innovating education through communication. Journal of the Illinois Speech & Theatre Association, 39, pp. 77-87, with Ivan Cardona of the University of Puerto Rico. (1986). Media consumer education. Journal of the Illinois Speech & Theatre Association, 38, pp. 57 -65. (1985). What broadcast managers want educators to teach. Communication Education, 4(3), pp. 235-241. (1984). Radio employee competence. Feedback, 26(1), pp. 11-13, with Ken Hadwiger of Eastern Illinois University. (1984). Interpersonal communication in the broadcast curriculum. Journal of the Illinois Speech & Theatre Association, 36(3), pp. 47-56. (1984). Oral communication for Illinois teachers. Teacher Talk, 2(4), pp. 1-2. (1983). Curriculum approval in Illinois community colleges. Community/Junior College Quarterly of Research & Practice, 7(4), pp. 287-302. (1983). Oral communication for Illinois teachers (OCIT): a statewide-network program. Journal of the Illinois Speech & Theater Association, 36(2), pp. 12-20. (1983). A cooperative political poll: an interdisciplinary experience in research. Journal of the Illinois Speech & Theater Association,36(2), pp. 74-80. with Michael Parkinson & Deborah Parker, Southern Illinois University at Carbondale) (1982). Oral communication for Illinois teachers. Journal of the Illinois Speech & Theatre Association, 36(2), pp. 12-20. (1982). The status of the small group discussion course & it's instruction in Illinois community colleges. Journal of the Illinois Speech & Theater Association, 36(1), pp. 112-116. (1981). Colleges offer courses for media consumers. Journalist, 11(3), pp. 18, 20, & 21.   ERIC RESOURCES   Expanding educational horizons in Illinois: preparing public school teachers as effective communicators (Eric No. ED 224 057). Imagining and feeling: experiential learning in mass communication instruction (ERIC No. ED 238 042). Midwest radio survey: management identification of vocational needs, and perceptions of entry level skills and long term success characteristics (ERIC No. ED 234 457). The role, duties, & responsibilities of the chief vocational education administrator in the community college (ERIC No. ED 205 229). The state & local curriculum approval process in Illinois community & junior colleges (ERIC No. ED 213 447). The status of small group discussion instruction & curricula in Illinois community Illinois community & junior colleges (ERIC No. ED 198 586).

	Research - Papers and Presentations   (April 2008). Moderator and Respondent. Radio Station Web Sites Panel at the Broadcast Education Association Convention at Las Vegas, NV. (April 2007). Moderator and Respondent. Broadcast Station Web Sites Panel at the Broadcast Education Association Convention at Las Vegas, NV. (April 2006). Panelist on Disney Faculty Training Panel at the Broadcast Education Association Convention at Las Vegas, NV. (2001). Chair of Public Relations Panel, Southeastern Journalism Association Conference, Clarksville, TN. (1998). Intercultural communication across the Internet. Convention of the Speech Communication Association of Puerto Rico. San Juan, PR (USA). (1991). Phenomenological reflection on the Tube: Self-Television Criticism. 8th Annual Intercultural & International Communication Conference. Miami, FL. (1989). Does Fairness Exist After the Doctrine's Demise? 13th Illinois Political Studies Conferences: Politics & The Media EIU, Charleston, IL. (1989). A Recipe for Broadcast Education: Mixing Liberal Arts with Skills. Broadcast Education Association Convention. Las Vegas, NV. (1988). Should the Government Mandate Broadcast Fairness?12th Illinois Political Studies Conference: Politics & The Media. EIU, Charleston, IL. (1986). The Secondary School Speech Teacher as a PR Resource. Illinois Speech & Theater Association Convention. Peoria, IL. (1985). A Phenomenology of Television. Central States Speech Association Convention. Indianapolis. (1984). Oral Communication for Illinois Teachers Inservice Training Program. Speech Communication Association Convention. Chicago. (1984). Oral Communication for Illinois Teachers. Illinois Speech & Theater Association Convention. Springfield, IL. (1984). Speech Approach to Integrating Language Arts in the Elementary (K-6) Classroom. Illinois Speech & Theater Association Convention. Springfield. (1984). Small Group Discussion Instruction in Illinois Community & Junior Colleges. Illinois Speech & Theater Association Convention. Springfield, IL. (1984). The Undergraduate Course for the Media Consumer. Illinois Speech & Theater Association Convention. Springfield, IL. (1984). Oral Communication for Illinois Teachers Model Programs for Inservice Training. Central States Speech Association Convention. Chicago. (1984). Reagan & Rhetoric: An Oval Office AESOP. 10th Annual Public Policy Conference. EIU, Charleston, IL. (1983). Teaching Mass Communication for Consumers: A Functional Approach, Paper: Imagining and Feeling: Experiential Learning in Mass Communication Instruction. Speech Communication Association Convention. Washington, D. C. (1983). Learning Alternatives for the Media Consumer, Paper: Broadcast Consumer Education: Learning Through Phenomenological Reflection on the Media Experience. Illinois Speech & Theater Association Convention. Chicago. (1982). Expanding Educational Horizons in Illinois: Preparing Public School Teachers as Effective Communicators. Illinois Speech & Theater Association Convention. Peoria, IL.

	Creative Acts - Media Projects and Electronic Publishing   (2005). Voice over/narrator for Staff/Faculty Orientation DVD production for APSU. (2002). Voice over Commercials for Hutson Ag, Incorporated, local John Deere Dealership. Aired on Charter Communications Cable on ESPN, CNN, and other satellite network local inserts. (2003). Designed and Published Web Site for Dueker Health Center, Clarksville, TN. Web Site URL: http://www.DuekerHealth.com/ (2003). Designed and Published Web Site for Mary's Gardens, Clarksville, TN. Web Site URL: http://www.MarysGardens.com/ (2003). Designed and Published Web Site for the APSU Chapter of the International Association of Business Communicators. Web Site URL: http://www.APSUIABC.org/ (2003). Designed and Published Web Site for APSU Chapter of the Public Relations Student Society of America. Web Site URL: http://www.APSUPRSSA.org/

	Business - Broadcast   WEIC-AM & FM, Charleston, IL - 1986-1993: air talent WEIU-FM, Charleston, IL - 1985-86: public affairs program host WVJC-FM, (noncommercial FM), Wabash Valley College, Mt. Carmel, IL - 1979-1980: station manager WCIL-AM & FM, Carbondale, IL - 1977-1978: air talent WROK & WZOK, Rockford, IL - 1976: temporary air talent WLOB & WRQN, Portland, ME - 1976: manager/promotions director KTLK-AM, Denver, CO - 1975-1976: ass't program manager, production manager, station promotions, and afternoon air talent WYFE-AM & FM, Rockford, IL - 1973-1975: program manager, station promotions director, air talent WISM-AM & FM, Madison, WI - 1969-1973: evening air talent, public service and promotions director WLBK AM & FM, DeKalb, IL - 1967-1968: production manager and news editor WCHA AM & FM, Chambersburg, PA - 1966: ass't news director and production WNIU-FM, DeKalb, IL - 1965-1966: announcing, news writing, and production

	Business - Advertising, Promotions and Publicity   Principal Consultant, Parcells Public Relations, 1983 to present...Firm provides complete public relations campaigns, special event and issues management, communication strategies and tactics, media relations and broadcast/Internet consulting services. Principal, Admark Communications, 2001 to present...Firm provides complete advertising, marketing communications, public relations, and web design and publishing, and consulting services. Web Site URL: http://www.admarkcomms.com/ Designed and Implemented Public Relations Program at Eastern Illinois University - Taught Public Relations Courses at Eastern Illinois University for 20 years. Planned & implemented comprehensive public relations campaigns for youth athletic activities, Eastern Coles County United Way, Denver Bike-a-thon, and many more. Planned and implemented special events for commercial Internet service, radio stations such as haunted houses, and automobile giveaways. *developed internal communication strategies including newsletters, and other activities Planned and managed radio station promotions including special weekend giveaways, concert sponsorship, and alignment with numerous nonprofit agencies for fund raising purposes Issued news releases, established media contacts, & maintained press conferences and public statements to media Worked as Promotions Director for WISM Radio, Madison, WI; WYFE Radio, Rockford, IL; KTLK Radio, Denver, CO; WLOB/WRQN Radio, Portland, ME, 1969 to 1976...Developed broadcast sales and audience promotions and special events for major radio stations in medium and major markets.