COMM 4730.83 Internet Content Management (3) TU, 5:00 to 8:00 PM - MMC 235 Fall 2008 Semester / Dr. Frank E. Parcells, Instructor Ms. Stephanie Elder, Graduate Teaching Assistant     Course Description Course Objectives Course Textbooks Required Software Course Resources Course Instructor Course Graduate Assistant Course Schedule Course Assignments Course Examinations Course Evaluation Instructor Expectations Course Syllabus Changes Students with Disabilities Minor Students on Campus Course Syllabus Download

	Course Description   This course explores all aspects of managing Internet content focusing on the maintenance and management of a commercial Web site. Students learn all types of Web writing, review the use of software for Web design, image design and editing, study Web site promotion, and the overall management of Web site content.
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	Course Objectives Students explore the creation as well as the maintenance and management of commercial Web sites. Students focus on a review of the fundamentals of Web design. Students learn the responsibilities and duites of Web design professionals. Students study writing Web copy and Internet content for Web pages/ HTML documents. Students explore Web site promotion, including metatags, search engine submissoin, use of discussion groups/mail lists, advertising, marketing communication, and public relations. Students learn the basic operation of various Web, email, and FTP servers (Apache, Windows Enterprise, WebSTAR, and EIMS). Students develop a commercial Web site, set it up on a server, promote it, and manage and maintain its content throughout the semester.
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	Course Textbooks   Hackos, J. (2002). Content management for dynamic Web delivery. Boston: Wiley. ISBN #0-471-08586-3   Jeney, C. (2006). Writing for the Web: a practical guide. Upper Saddle River, NJ: Pearson Prentice-Hall. ISBN #0-13-119236-1
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	Course Required Software   Students must use only Microsoft Word software for all written assignments rewquiring word processing documents in this course. Submitting work by email as an attachment in any other word processing format than Microsoft Word will result in the instructor not grading the assignment and the student receiving a score of zero. Students will also have access to Adobe Dreamweaver and Fireworks v. CS3, and Adobe Photoshop CS3 in the laboratory portion of this course.
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	Course Instructor   Name: Frank E. Parcells, Ph. D., Professor of Mass Communication Office Location: Music and Mass Communication 327 - A Mailing Address: APSU, Dept. of Communication and Theatre, P. O. Box 4446, Clarksville, TN 37044 Telephone: (931) 221-6308 Fax: (931) 221-6307 Email Address: ParcellsF@APSU.edu Web Site URL: http://www.frankeparcells.info/ Fall 2008 Office Hours: TU/TH, 11:00 AM to 12:30 PM; and, TU/W/TH, 1:30 to 3:30 PM
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	Course Graduate Teaching Assistant   Name: Ms. Stephanie Elder Office Location: Music and Mass Communication 327 - A Mailing Address: APSU, Dept. of Communication and Theatre, P. O. Box 4446, Clarksville, TN 37044 Telephone: (931) 221-6308 Fax: (931) 221-6307 Email Address: SElder14@APSU.edu Web Site URL: http://www.StephanieElder.com/ Fall 2008 Office Hours: Monday through Friday, 1:00 until 5:00 PM
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	Course Schedule   Meeting Date  Unit and Topic Assignment or Examination Readings   TU, 8/26 Course Orientation and Syllabus Introduction UNIT I: Web Design, Site Management and Maintenance, Lecture #1: About the Internet, Web Design, & Web Site Management & Maintenance   Download a PowerPoint printable copy of Lecture #1 by clicking here.   LAB: Dreamweaver Basics  ASSIGN #1: Develop Web Pages with Dreamweaver   Hakos, Ch. 1; Jeney, App. B TU, 9/2  UNIT I: Lecture #2: Web Design Team Collaboration & Initial Web Development   Download a PowerPoint printable copy of Lecture #2 by clicking here.   LAB: Dreamweaver CS3 Operation / Using Fireworks CS3  ASSIGN #2: Developing, Maintaining, & Managing an Organizational Web Site Hakos, Ch. 2; Jeney, App. D TU, 9/9  UNIT I: Lecture #3: Web Design Concepts & Principles -- Using Templates , Tables , & Links to Enhance Site Appearance & Access   Download a PowerPoint printable copy of Lecture #3 by clicking here.   LAB: Introduction to Adobe Photoshop CS3 DUE: ASSIGN #1 in class @ 6 PM ASSIGN #3: Photo & Image Editing & Compressing for Web   Hakos, Chs. 3 & 4; Jeney, Chs. 1 to 2 TU, 9/16 LAB After ExIam I EXAM I: covering UNIT I lectures, labs, and readings  Jeney, Chs. 3 & 4 TU 9/23 UNIT II: Writing Web Copy. Lecture #4: Introduction to Web Copy Writing   Download a PowerPoint printable copy of Lecture #4 by clicking here.   LAB: Web Copy Writing ASSIGN #4: Web Copy Writing; DUE: Assign #3 @ 6 PM in class  Jeney, Chs. 5 & 6 TU, 9/30  UNIT II; Lecture # 5: Web Site Content Writing in Teams for Varioius Genres   Download a PowerPoint printable copy of Lecture #5 by clicking here.   LAB: Web e-Zine Writing ASSIGN #5: e-Zine Writing; DUE: Assign #4 @ 10 PM posted on line in BulletinBoard. Hakos, Chs. 6 & 7; Jeney, Chs. 7 & 8 TU, 10/7 UNIT II: Lecture # 6: Developing Web Content Plans & Site Initiatives   Download a PowerPoint printable copy of Lecture #6 by clicking here.   LAB: Team Web Content Plan ASSIGN #6: Web Content Plan; DUE: Assign #5 @ 10 PM posted on BulletinBoard & Assign #2 Web Site available online by 10 PM.   Hakos, Chs. 8, 9, & 10 TU, 10/14 LAB: After Exam II  EXAM II: covering UNIT II lectures, labs, and readings  None TU, 10/21 UNIT III: Lecture #7: Using Web Content Management & Maintenance   Download a PowerPoint printable copy of Lecture #7 by clicking here.   LAB: Team Web Site Content Development ASSIGN #7: Team Assignments for Content Mgt; DUE: Assign #6 @ 10 PM online in the BulletinBoard.  Hakos, Chs. 11, & 12 TU, 10/28  UNIT III: Lecture #8: Web Budgets & Site Promotion   Download a PowerPoint printable copy of Lecture #8 by clicking here.   LAB: Team Web Site Content Development ASSIGN #8: Team Web Site Promotion Plan with Metatags  Hakos, Appendix B TU, 11/4 Unit III: Lecture #9: Using Metatags to Promote a Web Site & Today's Popular Search Engines   Download a PowerPoint printable copy of Lecture #9 by clicking here.   LAB: Team Web Site Development DUE: Assign #7 by 10 PM online in the class BulletinBoard.  Hakos, Appendix A TU, 11/18 UNIT III: Lecture #10: Introduction to Web, Email, & FTP Servers   Download a PowerPoint printable copy of Lecture #10 by clicking here.   LAB>: Team Web Site Development ASSIGN #9: Professional Web Designer Interview & Report; DUE: Assign #8 by 10 PM online in the class BulletinBoard.  None TU, 11/25 LAB: Team Web Site Development  EXAM III: covering UNIT III lectures, labs, and readings  None TU 12/2 IN CLASS REPORT & EVALUATION of Web Site Development DUE: Assign #2 In-Class Report with PowerPoint; Assign #2 Summary Paper posted in BulletinBoard @ 10 PM; &, DUE: Assign #9 @ 10 PM online in BulletinBoard.  None TU, 12/9 @ 5 PM  COMPREHENSIVE FINAL EXAM FINAL EXAM None
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	Course Ingredients   Assignment Item Description Points Assignment #1 Developing Web Pages for Dreamweaver Each student develops five HTML documents / Web Pages for an organization using Dreamweaver. 150 Assignment #2 Developing, Maintaining, and Managing an ORganizational Web SIte This is the major assignment for this class for graduate and undergraduate students. Work includes individual roles and tasks, but the responsibility for the successful completion of this assignment rests with the entire class as a Web design team. Students develop an commercial commercial Web site, manage and maintain the stie, and promote it. Assignment contains design, written, and oral report components. 500  Assignment #3 Photo & Image Finishing & Compressing for Web Each student produces and finishes both a digital photograph using Adobe Photoshop CS 3 and an image using either Adobe Photoshop CS 3 and/or Adobe Fireworks CS3. 150 Assignment #4 Web Copy Writing Each student prepares Web copy for an instructor -assigned online Web site. 150  Assignment #5 e-Zine Writing Each student prepares e-zine copy for an instructor-assigned online e-Zine. 150 Assignment #6  Web Content Plan Each student develops a Web Content plan for an instructor-assigned Web site and client organization.  150  Assignment #7  Team Assignments for Web Content Management Students work as an entire class group (team) to prepare appropriate final assignments for class Web content management. 150  Assignment #8  Team Web Site Promotion Plan with Metatags Students as a group develop a Web site promotion plan with appropraite metatags for an the class Web site project.  150  Assignment #9 Professional Web Designer Interview & Report Each student is required to identify, have approved, and then interview a professional Web designer. Reports are posted online in the class BulletinBoard.  300 TOTAL 1850
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	Course Examinations   Exam Unit Description  Points  Examination I  Unit I 60 item, "objective" test covering readings and lectures from the and containing true-false, multiple choice, and matching items for a total of 200 points.  200  Examination II Unit II 60 item, "objective" test covering readings and lectures from the and containing true-false, multiple choice, and matching items for a total of 200 points.  200  Examination III Unit III 60 item, "objective" test covering readings and lectures from the and containing true-false, multiple choice, and matching items for a total of 200 points.  200 Final Examination  Comprehensive 25-items are selected randomly from each of the three examinations and combined into a 75-item comprehensive final examination. Items are taken verbatim from the previous three unit examinations. 600  TOTAL     1200
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	Course Evaluation   This course employs instructor, self, and peer assessment where appropriate for assignment, project , and particiopation evaluation. This course uses a standard grading scale, and at no time is any type of "curve" employed in grading.    Grade Grade Defined Point Range Percentage Range A Superior 3285 to 3650  90 to 100% B  Very Good 2920 to 3284 80 to 89% C Good 2555 to 2919 70 to 79% D  Poor 2190 to 2554  60 to 69% F Failing 0 to 2189 0 to 59%
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	Instructor Expectations   Student participation in groups, class lectures, labs, and projects is expected and an evaluated part of this course. Students who create a disruptive or hostile atmosphere in the class can be asked to leave or even removed from the course by the instructor per APSU Policy.
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	Course Syllabus Changes   Your instructor reserves the right to change this syllabus by eliminating , adding, revising, or otherwise modifying assignments, due dates, or course structure. However, students will be provided in class and by email notification of and syllabus changes.
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	Students with Disabilities   Any student who has a disability or special needs that may affect his or her academic performance in this course is encouraged to make an appointment with me to discuss this matter, or you may contact Disability Services: telephone (931) 221-6230 or for tty call (931) 221-6278. It is, however, the student's responsibility to initiate contact with the instructor or Disability Services to receive assistance accomodations in this course.
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	Minor Students on Campus   This is a reminder to students enrolled in APSU classes that "according to APSU policy #3:032, minors (defined as those under the age of 18) are not allowed in classrooms. While we recognize that extenuating circumstances occur and make it difficult for some students to attend without bringing children with them on occasion, the [University] must enforce the rules and thus any request for a child in an APSU classroom must be denied. You should also be aware that minors are not allowed in academic labs, computer labs, science labs, or the library. Further, children cannot be left in halls outside classrooms. Please be aware that the policy on unattended minors is for the purpose of ensuring that our classrooms are conducive to learning and for the safety and protection of minors. For additional information on minors on campus, contact the Office of Student Affairs in the Morgan University Center."
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	Course Syllabus Download   Students can opt to download a printable copy of this syllabus using either of the following links depending upon the type of document they wish to download. Click here to download a copy of this syllabus as an Adobe Acrobat (.pdf) file for printing. Click here to download a copy of this syllabus as a Microsoft Word (.doc) document.
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